Online Jewellers vs Retail Jewellers


The BIG question mark ?

So how do I start on a topic that makes simple & yet complete logic to people in the industry.

Sitting in my office observing our diamond grading team hard at work inspecting & professionally grading diamonds for a client who has placed an order for 3 dozen diamond bangles that we will manufacture & ship in 3 weeks. These same clients will then retail the very same diamond bangles in their local country at exorbitant prices from their fancy & glittering retail outlets – 5 branches currently.

I gaze towards the large span of Dubai with the main artery (Sheikh Zayed Road) helping people cross Dubai from one end to the other from Jebel Ali all the way to the outskirts of Sharjah past Dubai International Airport. A state of the art airport which today I believe caters to 50 million+ travellers as Emirates has become one of the foremost ranked airlines in the world. I think & try to visualize the number of tourists that arrive daily in the expectations of experiencing Dubai known for its sun & sand, the biggest and the best shopping malls amongst various other sightseeing places and mostly always returning back home with happy & good memories and lets not forget – yes a piece of jewellery be it a diamond solitaire, diamond earrings or whatever they fancy. Makes sense right ?


And why not Dubai prices are the best in the world. Due to zero duty on diamond imports & no taxes Dubai is fast reaching the epitomic position of becoming the best place to purchase diamonds and jewellery globally.The world is changing and changing fast. Maybe its due to the fact that the internet has become such an integral part of our lives that if it is switched off we will probably find ourselves quite lost. Dependancy is growing and growing fast – be it via mobile/smart phones, iPads, Tablets, laptops, etc – the list goes on and on. The funny thing is so are market trends.

I read this article by chance last night where it states branded jewellers are looking at internet sales much more seriously than in the past as online sales for diamonds & jewelry has catapulted to new heights in recent years. And it hit me in the face. This is what we are exactly doing and this is our vision – with the exception of retail premises as we are diamond merchants & jewelry manufacturers basically in “Wholesale”.

If you have read my other blogs or my LinkedIn profile I was fortunate enough to experience both – the retail and wholesale aspects of the diamond & jewelry business for quite a few years in the Gold Souk in Dubai. Being well travelled and exposed to different markets & cultures on almost a monthly basis (if not weekly) I understood quite clearly that customer trends for purchasing diamonds & jewellery is definitely and unquestionably changing. When branded jewellers are focusing today on an online presence there must be something to it. Logical – right ?

Safe to say I agree a 100% – with the article.

Here’s why: Logically a retailer will spend excessive amounts of capital on securing the right location which quite often leads to a large outlay of cash upfront (referred to as Key-Money), refurbishing the store to very high standards (trying to outdo the neighboring stores or competition) complete with the latest security camera systems, correct diamond lighting to enable the jewelry to sparkle when clients walk in through their doors, visually pleasing jewellery laid out in the best glass cabinets secure enough to avoid any mishaps. But it doesn’t stop there.

Stocking the retail premises with the correct diamond solitaires stock and dazzling jewellery pieces is the most expensive investment. This figure can go from USD $1,000,000 to on average of $3,000,000+ and these figures are on the conservative side. Realistically stock costs more. And still you have to hire at least 2 shifts of staff as retailers are open from 10 am to almost midnight in Dubai. An average of 8-10 employee staff at the very least if not more. Due to cost management most of the staff is under qualified and not certified to sell and they have only 1 objective – to make the sale !


Add on top of that rents, insurance, bank financing, marketing budget, employee salaries, etc. God forbid if a particular jeweler has more than 1 location as then expenses for each location accrue and daily management issues multiply. The list goes on and on but I think you get the picture.




And then the alternative – diamond merchants and online jewellers like us who create excellent rapport with 250+ established diamond manufacturers who buy directly from the diamond mines, cut and polish these very same diamonds in their very own diamond factories and then give us access to their stock so we can sell to our clients directly by adding a nominal margin as WE CAN – due to the absence of hefty expenses as described in the above paragraph. This is where our online platform springs into action:


Plus we have a very strict rule that favors our clients to their benefit – we don’t take any credit and thus pay our manufacturers “cash on confirmation” as this leads to much better & very competitive pricing as opposed to buying on credit – as is the common practise in the “retail arena.


We focus more on hiring professional & knowledgeable where possible GIA certified gemologists who are dedicated & experienced in the field and who can add value & actually assist clients by imparting relevant information not sales gibberish to make a sale.


Focus is on working almost 24/7 so that any & every client who approach us get prompt answers to their queries as we are dealing with different time zones – globally. Much to our satisfaction clients are increasing as they know what they want and if they don’t we are there to help them – every step of the way.


That actually puts a smile on my face as I have been told on numerous occasions by the wise old man sometimes saying it “loud” makes one understand it better. And believe me “our clients” have understood too and stand by us based on a common underlying theme: Why Pay Retail when you can buy Wholesale ?

Till next time !


Other articles written by the author which have been published in The National – a leading daily publication in the UAE which comprises of staff from widely respected publications including the Wall Street Journal, New York Times and the Daily Telegraph.


If you are interested in searching for diamonds and or jewellery or know more about our establishment please click on the following link and you will have access to a new world of dazzling rocks – complete with 1,400,000+ certified diamonds at wholesale prices:


57 thoughts on “Online Jewellers vs Retail Jewellers

    1. Hi Lavone – Thank you for your kind comments. To add further to this blog what differentiates Dubai Wholesale Diamonds from the “other” online jewellers.

      Answer is very simple:

      1. Which Online Jeweler has been featured in the BBC, ITV and the Telegraph ?

      2. Which Online Jeweler has crossed 100,000 views on ?

      3. Which Online Jeweler is the Most Viewed Writer globally on 13 topics on the subjects of diamonds, gemstones, diamond industry, etc on ?

      4. Which Online Jeweler is featured as an Diamond Expert on ?

      5. Which Online Jeweler has manufactured jewelry for the UAE government ?

      6. Which Online Jeweler has GIA trained staff and reverts the fastest on enquiries ?

      7. Which Online Jeweler has the largest diamond stock of more than 1.4 million certified diamonds ?

      The simple answer is: Dubai Wholesale Diamonds

  1. I just want to say I am all new to weblog and absolutely loved your web blog. Almost certainly I’m planning to bookmark your website . You amazingly have really good writings. Cheers for sharing your web site.

    1. Hi “Anchor” – apologize our staff has been on holiday and just got back.

      We are taking this oppurtunity to reply to all readers who commented. Thank you firstly for commenting. We highly regard that and would like more readers to engage us.

      We highly value comments on our blogs.

      We try and share all our experiences on this blog so that our readers are aware that there are “very good ways” of saving their money by letting our GIA gemologists do all the work. As they are trained to do just that !

      As per our MD and his vision clients will respond in 2 ways:

      There are 2 scenarios that clients will choose to go with:

      1. We email you the prices for the diamonds that you have enquired about. You are pleased and you buy !

      2. Or you do not reply as you might have a better price from one of our competitors. BUT if you do let us know what you have been offered our GIA gemologists can then examine exactly and compare what you have been offered, free of charge and BEAT that price for you. You only benefit from this…

      Please do consult us before buying as its to your advantage – even if you do not buy from us. We offer a free consultation service to all our clients.

      If you would like to take advantage of the current prices, please do not hesitate to get in touch with any queries, clarifications, questions and/or concerns and our dedicated sales team and panel of trained GIA gemologists will assist you to the best of their capability. Thats our promise !

      So if clients like you are aware of all this information then why not use it to your advantage ! 🙂

  2. I just want to say I am beginner to weblog and certainly loved this blog site. Most likely I’m going to bookmark your blog . You absolutely come with beneficial posts. Cheers for revealing your blog.

    1. Thank you “More Hints”. Appreciated your kind comments.

      We have been in business for 30+ years in the diamond and jewelry trade and try and do our best to educate our clients and also clear any loopholes or perceptions they might have.

      It is surprising to see that branded jewelers have such high mark-ups and consumers have no idea that they can buy the same products much cheaper via online jewelers like ours.

      Unlike other online jewelers Dubai Wholesale Diamonds have the largest diamond stock of over 1.4 million diamonds at any given time. Plus unlike other online jewelers we have GIA trained staff to answer any of our clients questions.

      GIA is the oldest and most highly regarded established diamond laboratory in the diamond reading world. The certify diamonds and also train and educate the diamond professionals on how to grade and verify diamonds.

      Hope this makes sense to you – but if you have any other questions please do ask them on this blog and we will be happy to answer them !

  3. This is a very good article. Makes total sense to diamond buyers like myself who need to understand what and how the process is and how to save by buying from the best and reputable online jeweler like Dubai Wholesale Diamonds

    1. Hi Sara – Good to have you on this blog. Please do bring more of your friends and colleagues interested in buying diamond and jewelry to this blog where all Questions will be individually answered to the best of our ability.

      Due to the experience we have and our willingness to be transparent our GIA trained gemologists have so many ways of saving our clients their hard earned money which no “other” jeweler will talk about.

      We do – as the reason why we came into business was due to this fact. To clarify to all interested parties, individuals, consumers what is actually available to them instead of being fed into the retail chain ideology. As their only option.

      All of you interested in purchasing diamonds and jewelry have companies like Dubai Wholesale Diamonds backing, supporting and educating all our interested clients with the best options.

      An old wise man once stated: There is no substitute for Experience !

  4. Thank you so much for this informative video and article! All these years, the amount of money I have wasted on buying diamond jewelry without having an idea about how I could have saved so much money. It’s honest people like you that restores my faith in humanity. I have also told a lot of people about this blog and they were equally surprised at the costs that can be saved.

    1. Hi Ayesha,

      Thank you for your comments. We are always available to answer any questions our clients/readers may have.

      Yes money can be saved and we are pioneers in this. The right advice will be given depending upon the clients requirements and their budget.

      We have 1.4 million diamonds in stock so our Gemologists have an extensive stock to search for the perfect diamond for our clients.

      Any future questions you might have, you are welcome to write on this blog.

  5. Buying something like diamonds online had never crossed my mind but when I did a search for some designs for a pair of earrings I came across this blog. Good to know how easy it is to buy online.

    1. Hi Aidan,

      In todays fast moving online shopping arena millions of people are buying diamonds & jewellery online. Thanks to advanced and reliable technology and more importantly changing consumer trends. Additionally one doesn’t have the hassle of fighting traffic, parking, paying for parking, walking through a huge shopping mall and visiting multiple jewellery stores and on top having to deal with high pressure sales people who work on “commissions”.

      You have a world of information on your finger tips when buying online that simply can’t be replicated in the retail model.

  6. Who knew there would be such a difference in costs for a piece of jewelry. Quite informative for sure and it all makes sense now, I was skeptical at first as I had a lot of preconceived notions about buying anything online let alone a piece of jewelry.

    1. Yes Ciara – alot of people are seeing the “light” so to speak.

      One of our clients (Kevin) who has also commented on one of our blogs had searched over 30 websites in Australia and UK for the best prices. At the end he was happy to proceed with us and loved the finished product.

  7. Hi. I just happened to mention to a colleague that I was interested in buying a bracelet with some money I had saved up and she directed me to your website as she had recently purchased something from you. She said she had a brilliant experience and highly recommends you. Will be in touch soon.

    1. Hi Ciara,

      Dubai Wholesale Diamonds thanks your friend who referred you to us. Hopefully she is our client and has personally witnessed our customer service and the end product.

      We await your contact and please do get in touch with us. All you have to do is to email us on: and enter a whole new world.

  8. Found this rather interesting. had no idea that there would be such a big difference between prices. How nice of you to highlight the differences.

    1. Dear Kate,

      There is a saying that we stick to: The harder you work the luckier you become !

      You are now in a better position that you have found Dubai Wholesale Diamonds as your supplier of diamonds and jewellery.

  9. What great information and how well it has been explained, thank you! Nowadays everything is available online so why not diamonds!

    1. Exactly Lea,

      The world has changed and online jewellers like, Dubai Wholesale Diamonds, are witnessing an unprecedented sales volume since the past few years.

      If all the information is available on your finger tips why not take action 🙂

  10. While this is good to know – the differences between buying online and retail – how is one guaranteed that the diamond is what one has purchased?

    1. A good question.

      Our guaranty is that all the diamonds we sell are certified by the 3 most reputable diamond laboratories in the world namely: GIA, IGI and HRD. Our clients are sent the blueprint or as we call them in the diamond industry – the actual diamond certificate. They have a copy of this certificate with them before they pay.

      If the diamond does not match the certificate (which can be checked by any local jewellers) then a full refund is due. But having said that Dubai Wholesale Diamond has never ever experienced such an issue and transparency is the key ideology that is stuck to as an underlying principle.

    1. Hi George – Yes we can. All our diamond rings and jewelry comes with a life time warranty…

      If our clients are not happy with the finished product our technical team will be happy to tweak or re-make the ring to our clients satisfaction. This is why Dubai Wholesale Diamonds is regarded as one of the most reliable and reputable online jewellers globally.

    1. Hi Rodrigo,

      We daily ship to destinations all across the world. We primarily use FED EX, UPS, G4S Securicor, etc for shipping.

      All our good are fully insured and arrive at your doorstep. All you have to do is to select your diamond bracelet and in a few days you will receive it via our valuables carriers.

      Simple process 🙂

    1. Hi Jacqueline,

      Dubai Wholesale Diamonds has the largest diamond inventory globally. We aim to act as a “One Stop Shop” for all our clients diamonds and jewelry needs. With certified GIA gemologists, trained sales staff and a keenness to educate all our clients leads to a larger market share and servicing clients from all over the world.

      Some online jewellers are not happy about this as is evident and even try to discredit our reputation but instead of investing our energies to correct or address these so called online jewellers we use our energies and vision to simply carry on. And our sales volume reflects our beliefs.

      We believe in KARMA and are steadfast in our views.

    1. Dear Keanan,

      Absolutely correct ! Managing a retail store does incur very high expenses and other issues related to staff management.

      We know as the owners and management of Dubai Wholesale Diamonds had a chain of retails stores for several years. Till such time that they had the vision to change the fundamental basis of their business model.

      Today Dubai Wholesale Diamonds receives daily over 75+ enquiries from clients based all over the world.

      We are happy as Dubai Wholesale Diamonds has been featured on major news channels such as BBC, ITV and the Telegraph. Our views on have crossed over 100,000 and we daily answer questions on

      Therefore Dubai Wholesale Diamond has the experience, know how and the reputation to make our clients proud of their decision to purchase from them.

  11. Didn’t realise that stocking jewelry can possibly cost as much as between USD $1,000,000 to $3,000,000+
    These costs would automatically factor into the cost of individual pieces. How smart to have an online store only.

    1. Exactly Neil.

      This is the main reason why Dubai Wholesale Diamonds actually exists to being any of its clients un-matchable value and variety. We understand what clients are looking for by getting all the information and budget. Then our gemologists select the best options within our clients budget and send them across.

      Once the clients are ready and understand all the variables – they purchase

    1. If you are in a position to return the earrings you purchased, Dubai Wholesale Diamonds will definitely be able to help you reduce your costs. Dubai Wholesale Diamonds prides it self in saving all our clients their hard earned monies.

      All you need to do is to contact us and we will guide you to the best of our ability…

  12. I just assumed that with Dubai being so expensive, diamonds would hardly be affordable there. With an online business based in Dubai, that to at wholesale prices, I’m definitely going to schedule a meeting where I am there beginning of October.

    1. Dubai wholesale Diamonds does not give any credit nor does it take any credit.

      Cash payment or payment via bank transfer is the easiest and the fastest way and also the best way to get the best prices possible.

  13. 24/7 customer service? That’s really good. With a retail store it’s so difficult to discuss the little details and having to make constant trips to the store as well is such a hassle.

    1. Hi Pearce,

      Yes Dubai Wholesale Diamonds we believe is the only true online jeweller that communicates with its clients globally almost on a 24/7 basis. We readily communicate with all our clients and answer most of their questions.

      If our gemologists are not present then we will take all their details and have our gemologists email them back.

    1. Hi Rory,

      When a jeweller operates a chain of retail stores then staff is quite a big expense. Along with rents, insurances, expensive stock, etc and the list goes on.

      Dubai Wholesale Diamonds is clear and very conscious of their monthly overheads or expenses and that is the reason why we are in operation today. Continually adding new products and finding new ways to add value for all our clients.

    1. Dear Alana,

      Yes this is a fact…

      Due to Dubai Wholesale Diamonds clear & purposeful strategy of not giving any credit and not taking any credit (done by other jewellers and the result is that they then price their products much more expensively) is the main reason why our sales volume reflect our efforts.

      Our main aim is to offer value and knowledge to all our clients and then they decide.

  14. I made the mistake of buying a pair of uncertified diamond earrings a few years ago and realised the importance of a GIA certificate. I paid a lot more than i should have. It’s great that you have GIA certified gemologists on staff, shows that you value your customers.

    1. Dear Cacey,

      Dubai Wholesale Diamonds only deals in 3 of the best diamond certifications that are traded daily within the diamond industry. These are GIA, IGI and HRD. We DO NOT deal in any other certifications at all.

  15. Hi. i have emailed regarding a bracelet I saw on your website. Would be interested in a few details, kindly get in touch as soon as possible. Superb article.

    1. Hi Dwane,

      Our sales team has already emailed you all the details of the diamond bracelet. If budget is an issue please do let us know and we can revert with a lower cost.

      Our aim is to fit the products within our clients budgets – as best as we can

  16. I have a pair of rubies that i would like to get made into diamond and ruby earrings. Was wondering if it was possible to set up a time with someone from your team to discuss the design and costs.

  17. I have been going through all the comments and your responses and I must say I am quite impressed. Not only have you emphasized the differences in terms of prices but your prompt replies are reassuring. I will be in touch as coincidently I am on the hunt for a 2 carat diamond.

    1. Dear Hugh,

      Dubai Wholesale Diamonds tries its level best to educate and inform their clients of all the loop holes and how to circumvent them quite clearly.

      This is why our market penetration is quite strong and our team is always available to answer any questions.

      You won’t see many online jewellers who have an open forum like this where they can comment and get answers also – readily.

      Please do get in touch with our sales team on and they will send you a few options from which you can decide and select… 🙂

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